I think the biggest challenge for any (initially) successful band is to “transcend eras”. What I mean by this is a band being just as popular/relevant in the year 500 AM (After MySpace) as they were in the year 500 BT (Before Tumblr). All Time Low, A Day To Remember, Bring Me The Horizon are some of the standout examples of this. But with every success story, comes about 100 other tragic tales of dispirited band bros and broken dreamz, including the dudes in MYCHILDREN MYBRIDE. I’m assuming that they’ll probably break up within a couple of weeks of me writing this, so consider this post a full retrospective of their career.
Their first album is their best work in my opinion. It was produced by Joey Stugis, which added a RISECORE flair to their otherwise ATTHEGATESCORE sound. I don’t know exactly what the video is supposed to mean but if I were to take a guess based on the Mosh 4 Christ lyrics about him worrying that he’s losing his faith, the white straitjacket version of him is supposed to represent his faithful side and the black straitjacket with eyeliner version of him is supposed to represent his faithless side. The straitjackets on both ends probably represent his “insanity” for ever questioning the existence of god in the first place. Check out the crazy special effects @ 1:55 when the white straitjacket him’s face catches fire for no apparent reason.
Matthew Hasting was one of the most fangirled metalcore vocalists in the MySpace era IIRC. I remember hearing Kiki Kannibal namedrop him in a Stickam live stream like it was just yesterday. I guess the tattoo policy for lead vocalists is “start with the hands and work your way up”.
Their second album was basically their first album repeated, just less memorable. I don’t think they went back to Stugis for this one so what could explain why it doesn’t pack the same punch that the first one does. MCMB make everyone who has done the water bucket challenge look like pussies in this video. I like when the vocalist starts doing the windmill. Moshing 4 Christ in your own music video, very advanced.
I wonder how many times she has bragged about this IRL.
Their third album realistically didn’t deviate much from the first two albums (save the “evil” spoken word part at the beginning) but they started trying to gain tr00 cred by using black metal imagery like playing in a forest and having artwork like this…
To build hype for the album, the band released what is probably the most embarrassing marketing ploy I have yet to see, an “interactive music video”. “Choose wisely on your path and you will continue your journey, but a myriad of decisions lie around each corner that will decide your fate.” This is where you can see their views really started to fizzle out.
What’s probably more entertaining than all of their music is their extreme image changes throughout the course of their career.
My guess is that this is from 2004-2005, around when they released “Having The Heart For War” (their actual first album, don’t look for it, it sucks). This picture is so stereotypically MySpace that it almost seems like some sort of parody ala NOFX. Unfortunately for them, those ain’t no wigs.
I’m thinking this is from around 2007-2008. This picture I hold especially dear to my heart because it represents the era when scene and gangster collided. Three tipped to the side new era hats with the sticker still intact in one promo pic? They don’t make em like they used to.
This pic is obviously from their last album, which is why they’re all dressed like fake real metal kids. So depressing. Why do they look so angry?
Thus concludes the epic tale of MCMB. Now all that’s left is droopy earlobes and status updates that will probably get less than 100 likes…
Be on the lookout for the sequel “Back To Cali”, coming soon to a theater near u.