This is the first installment of MERCH TABLE, a new column where we will talk about the most important part of hardcore: MERCH! Our first topic is DIAMOND CUT, a straightedge clothing line founded by Vincent Bennett, better known as the singer for The Acacia Strain.
The Christian music scene is all about being “the Christian version of [popular secular band].” For example, MXPX is the Christian Blink-182, Impending Doom is the Christian Suicide Silence, etc. But what about clothing, and what about straightedge?? What should edgebros wear who are into mall-level streetwear brands like Supreme, Diamond Supply and The Hundreds, but don’t like all the references to weed, 40s, and urban culture? Enter DIAMOND CUT, which is basically “the straightedge version of [popular streetwear brand].”
A few examples of awesome DIAMOND CUT merch, and the streetwear originals that they improved upon:
I love Diamond Supply, but I bet that edgebros feel like wearing one of their shirts is like 50% breaking edge, because Diamond Supply is from San Francisco where weed is basically legal. DIAMOND CUT is an awesome SXE alternative because they have the same diamond logo in the same color, and you get like 6 graphics for the price of one since they print all over the whole shirt!!
I know this is a Supreme parody/tribute but C’MON SON, Supreme “parodies” are as played out as ironic screamo covers- especially since the Supreme logo itself is a parody/tribute to Barbara Kruger in the first place.
In this video, an awkward, husky edgebro opens a package containing his new DIAMOND CUT shirt. He calls it “dope” and “sick” about a dozen times each, and notes that he’s “going to Edgefest in two weeks and will definitely be wearing this.” Feel like he should straighten up his bookshelves- it looks like there is a ton of shit piled on them and his mom has probably asked him a million times to clean it up.
Mishka is sweet, especially this collabo with Diamond Supply. But it’s kind of hard to read, and it looks like a Mexican probably wrote it :( Definitely more into the Diamond Cut version- it’s way easier to read and it has SEVEN X’s on it instead of just the one on the original.
This shirt = so much truth!! I shotgunned a whole can of this shit once and I thought I was going to projectile vomit immediately. But I’m a pro, so I held that shit down, rallied and partied all night like a boss. But yeah, fuck Four Loko- they should also make a “FUCK SHITTY MIDWEST COCAINE” shirt, I would definitely wear that too!
At first I thought that Mishka bear shirt was cool, but then someone told me that “bear” is a slang term for a fat, hairy, homosexual man and I was like “lol I think I’ll buy this sweet straightedge wolf version instead!!!” I’m not racist against gay people but I don’t want to wear one on my shirt, you know??
That Rebel 8 shirt is sweet, but obviously not SXE :( Fortunately for edgebros who want to rock some tattoo skull art, Diamond Cut has their own version- and it even glows in the dark!!
What do you think of DIAMOND CUT?? Which do you like better, the originals or their SXE versions?? Would your mom be pissed if you wore a shirt with the F word on it?