MERCH TABLE: The Font That Will Never Die

Where would HXC shirts be without Varsity font? It never goes out of style… let’s take a stroll down the years and visit Varsity in all it’s glory…

We got the sans serif, but not quite there yet...

There was a time before Varsity, when just block letter was ok, but then someone discovered varsity jackets, and as stone makes spark makes fire:

One of a kind, OG varsity jacket

Other NYHC youth crew bands jumped on the look:

Complete with 'outline' look!

Varsity couldn’t be contained to NYC tho:

And the demise of youth crew didn’t kill off Varsity either – by ’94 it had moved cross country:

Prob designed by Victory in Chicago, but still...

If you’re going to revive youth crew (wait, that happened?!?), someone better invite Varsity!

The awesome thing about Varsity is that even in 2011, you can rock it no matter the flavor of your band – ignorant Boston bro-core? Check!

SF Bay pop-punk? Varsity is there!

Wait... hmm.. looks familiar...

My dear Varsity – please never change! Well, you kinda can’t…

Most shirt pics from the How’s Your Edge shirt database – that sounds so nerdy I couldn’t have made it up…

About King Krakken

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This entry was posted in fucking gross, hardcore, merch table, still relevant?, stuff white people like, trends and tagged , , . Bookmark the permalink.

23 Responses to MERCH TABLE: The Font That Will Never Die

  1. xCHIPxSEM says:

    I laughed…and I still love the varsity font

  2. That Guy says:

    Death Before Dishonor only had one good song, that one “Searching For The Light” or whatever.

  3. Sergeant D says:

    man so many things to touch on here…
    1. someone needs to do a post explaining how varsity jackets, nikes, and mesh shorts came about because SSD, DYS, and the early Rev bands were mostly rich white jocks (compare and contrast with LES squatter punx).
    2. someone also needs to explain how “youth crew” hardcore died at the hands of metalcore circa 1990 (aside from Mouthpiece and the handful of other bands who kept at it) and was painfully uncool until a decade or so later
    3. also need to do a post about how amateurish/lulzy the distressings are on all the newer bands shirts- like they got some free font called “VARSITY GRUNGE.TTF” and called it a day

  4. Anonymous says:

    This page is an attempt to archive and display rare, classic, CRUCIAL, as well as ordinary, hardcore and punk shirts.

  5. RJG says:

    When I die, I want my tombstone to be written in Varsity with a live shot engraved on the back.

  6. Inmyheadache says:

    This post has one glaring omission. A shirt by the band named VARSITY

  7. ob says:

    The varsity font = youth crew is a branding triumph. Also its big and bold and easily read at a distance. Which is a limitation of those equally branded, “hairy” death metal letters.

  8. Anonymous says:

    typography? cant you rage out a lil bit more about the serif, outline etc other details of varsity varieties? or no?

    • King Krakken says:

      Hahahahaha – Rage Against The Font?!?

    • King Krakken says:

      In all srs – I’m completely nerd/pro level into typography and fonts. Could probably go on for hours on exactly this topic – but outside of maybe Sarge, don’t think others would care. Love Tschichold’s layouts for example… and don’t get me started on the beautiful work DTL is doing digitizing fonts.

  9. chadski says:

    yo, that first YOT tee isn’t really what you’d call a “varsity font”.. it’s helvetica black, duder. also, chronologically, that shirt would have come out well into the “youth crew” era considering it’s got a slogan from YOT’s last lp and the pic from their final 7″ that was out in 89 or 90. the origin of the jock fonts goes back much earlier to SSD and from there maybe to the GB 7″?

    as much as Bold would be thrown into that mix via the company they kept, their logo is alternately compacta bold and/or some flavor of helvetica compressed, which i don’t really think of as truly “varisty” either. even project X is in helvetica bold on their 7″ cover.

    crucial youth crew that repped jock fonts are like GB, side by side and Judge. in fact, i don’t think YOT ever actually used a true varsity font on any of their records! bands like GB, Bold, Up Front, Chain of Strength all definitely had much more of a jock font presence than YOT.

    if you’re going to expand this post, you also can’t forget the 90s bands like Ten Yard Fight that kept the athletic theme going in both name and typefaces.

  10. Derp says:

    Death Before Dishonour isn’t brocore at all… They play pretty traditional hardcore, listen to “Better Ways to Die.” Sick album, if not just listen to the last song where Mark Unseen makes an appearance. SO GOOD.

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