Category Archives: personal branding

CODEINE TEEN ushers in a new age of swag

Today we are going to learn about one of my all time favorite online personalities: he raps under the name CODEINE TEEN and posts funny, original shit at You may have known him as Fukkkres, Thugalien, Banzamakadanz, Icegrill, Guccimeinkamp, … Continue reading

Posted in cool stuff, don't hate congratulate, drugs, emerging talent, gothic, hip hop, interviews, new jamz, personal branding, photo documentation of dumb things you did in high school, ppl we like, things that make me want to do coke, urban culture, weed | Tagged , , , , , , , , , | 32 Comments

SYWH Consulting: Making CYNIC Relevant to a Generation

Recognizing that I am both brilliant and a visionary, I thought that I would offer my services, for free, and add philanthroper to the list.  This new series on SYWH is called SYWH Consulting, and it will focus on how … Continue reading

Posted in new age records, personal branding, what we think about stuff | Tagged , , , , , , | 45 Comments

Why rock music confuses me

Rock music makes no sense whatsoever, and metal is even worse. Just look at the bands. I keep seeing band dudes, both those playing in dive bars in front of seven people and those in big touring acts shown on … Continue reading

Posted in fashion, personal branding, things that make me go wat | 14 Comments

Transitional bro

I am a confused metal fan at a Millionaires concert. I don’t know how I let things get this far, but now here I am, on the front row, just living in the moment, enjoying the sweet catchy pop vibes, … Continue reading

Posted in millionaires, OTWs, personal branding, photo documentation of dumb things you did in high school, posts in the style of hipster runoff | 22 Comments

SCENE FAILS 3: Fatties, Pokemons and Jakewolf fans

We all did dumb shit as teenagers, but unlike the mid-90s (when I was a teen), the internet now exists to save photo evidence of the dumb shit that today’s kids do. And there are few things funnier than scene … Continue reading

Posted in crunkcore, fatties, jakewolf, personal branding, photo documentation of dumb things you did in high school, scene fails, what u do after school when u live in the suburbs | 17 Comments

Peep these bros’ BrokeNCYDE Halloween costumes

I love a zany Halloween costume: sexy nurse, sexy cop, or sexy cat are always good options. But none of those are as good as reader Bryan’s costume from last Halloween: BROKENCYDE! Sorry it took me a zillion years to … Continue reading

Posted in brokencyde, personal branding, what u do after school when u live in the suburbs, what will they think of next?, zany things that white ppl do | 6 Comments

NEW JAMZ: Jason Derulo "In My Head"

This video has 3.5 million views so I’m guessing it’s already popular among non-oldz, but I just caught this after the episode of “Is She Really Going Out With Him” featuring the douche from some ghey crabcore band called Divide … Continue reading

Posted in crabcore, market research, new jamz, OTWs, personal branding, things that make me want to do coke, what teens are into, what will they think of next. personal branding | 5 Comments

Deetz on Stormy Daniels x Hollywood Undead

It’s no secret that I’m a fan of Hollywood Undead. So much in fact, I have my own website devoted to ‘dat bomb shit’ — where Sergeant D plucked me from to write 4 SYWH. Anyway, I use Twitter to … Continue reading

Posted in drugs money sex, eff 4 pay, fake boobs, gaping orifices, hollywood undead, personal branding, ppl i do not want to see naked, self-promotion | 17 Comments

Guest appearance on Something Awful; Pointing Out that Metal Sucks

The internets were blessed with two SYWH collabos this week: one with the legendary Something Awful, and the equally excellent Metal Sucks. Don’t sleep on them! I was thrilled to once again participate in Something Awful’s Garbage Day column. If … Continue reading

Posted in hot topic, links, personal branding, self-promotion | 1 Comment

The Best Poor Life Choices

Poor Life Choices documents a group of fuckups (mostly) from Seattle who are far too smart to abuse drugs and alcohol like it’s a competitive sport but do it anyway. I think it is half a “life as performance art” … Continue reading

Posted in drugs money sex, life as performance art, personal branding, poor life choices, SHS Class of 96, snohomish county, win at life | 5 Comments